Website Strategy
Turn your website into a clearer commercial asset.
It should help the right people discover the business, understand what it does, trust its expertise and know what to do next.
Recognition’s Website Strategy service establishes what your website needs to do for the business, why it is not doing that effectively now and what should happen next.
A website problem is not always a design problem.
It’s easy to respond to an underperforming website by redesigning it.
However, the real issue may sit somewhere else.
The positioning may be unclear. Search visibility may be weak. Important content may be missing. The structure may not reflect what customers need. The journey towards enquiry may be unnecessarily difficult.
A redesign can improve the appearance without resolving any of those problems.
A website rebuild should implement a strategy, not become the place where the strategy is improvised.
Website Strategy Review & Roadmap
Establish the direction before investing in more website activity.
The Website Strategy Review & Roadmap creates a strategic view of what your website needs to do and what should change to help it perform that role more effectively.
Depending on the business, the review can consider the relationship between:
- positioning and messaging;
- SEO and organic visibility;
- website structure and content;
- customer journeys and conversion;
- technical and implementation constraints.
The purpose is not to create an exhaustive website audit.
It is to identify the changes that matter, organise them into a coherent direction and establish what should happen next.
You receive a clear strategic blueprint and prioritised implementation roadmap.
Investment: £5,500
What happens after the strategy?
The Website Strategy Review & Roadmap can stand alone.
If you have the internal capability and suppliers needed to implement it, you can take the roadmap forward yourself.
If you want Recognition to remain involved, there are two continuation routes.
1. Done With You
Implementation Support
Your team implements.
Recognition stays close to the strategy.
Paul provides ongoing strategic support and mentoring while your internal team or existing suppliers implement the agreed roadmap.
This gives you an experienced sounding board for important decisions, reviews and questions while keeping implementation responsibility with your team.
Investment: from £6,500
2: Done For You
Managed Implementation
Recognition takes a more active role in moving the roadmap forward.
Where you need more support, Recognition can take a greater role in coordinating and progressing the agreed implementation.
That may mean working directly on appropriate areas, collaborating with your existing suppliers or bringing in additional specialist expertise where necessary.
Recognition remains intentionally boutique rather than presenting itself as a large production agency.
Any material third-party requirements or additional specialist costs are agreed before that work begins.
Investment: By proposal
Both continuation routes follow a Recognition Website Strategy Review & Roadmap.
They’re not standalone implementation services for an external website strategy.
Is the problem primarily search and SEO?
If you already know that the bigger requirement is sustained improvement in organic visibility across Google, GEO and conversational search, SEO & AI Search may be the more appropriate Recognition service.
Strategic thinking before expensive implementation.
Paul Culshaw brings almost 30 years of experience across SEO, digital marketing, websites, content and business strategy.
That breadth matters because websites sit at the intersection of several business decisions. Search performance, positioning, content, customer journeys and conversion cannot always be improved sensibly in isolation.
Recognition starts by establishing what the website actually needs to do.
If your website is no longer working hard enough for the business, start with a conversation.
